Swapna Dutt, a prominent figure at Vyjayanthi Movies, the production house behind Kalki 2898 AD, recently shared a thoughtful writeup on X, addressing the frequent inquiries about the film’s performance in terms of breaking records. She wrote, “It’s very amazing that people are calling or asking, ‘Did we cross records?’ It’s hilarious because guys who create or created those records never make films for the records.”
Dutt elaborated on the ethos of Vyjayanthi Movies, emphasizing their unwavering dedication to cinema and their audience. She continued, “We make for the audience. We make for the love of cinema. We did the same.” Her words reflect a deep-seated commitment to the art of filmmaking, prioritizing the passion and creativity that go into each project over the pursuit of box office milestones.
Vyjayanthi Movies has a rich history of producing films that resonate with audiences, driven by a genuine love for the medium. Swapna Dutt’s message reinforces the idea that their primary goal is to create memorable cinematic experiences rather than focusing on the commercial competition. This approach has earned them a loyal following and critical acclaim, as they continue to push the boundaries of storytelling and filmmaking.
In a time when the film industry often emphasizes box office numbers and records, Swapna Dutt’s statement is a refreshing reminder of the core values that inspire true cinematic art. By focusing on the audience and the love of cinema, Vyjayanthi Movies maintains its reputation as a production house that prioritizes quality and passion over mere statistics.
