Global star Ram Charan has joined hands with Reliance Industries as the brand ambassador for its popular soft drink brand, Campa. Reliance Industries Limited officially announced the collaboration on Friday.
Launched in March 2023, Campa has witnessed rapid growth in the Indian beverage market. The association with Ram Charan—one of the country’s most influential and widely admired celebrities—is regarded as a significant milestone for the brand.
As part of the campaign, a dedicated advertisement titled “Campa Waali Zidd” has been released featuring Ram Charan. The ad will be aired during the ongoing IPL season and across multiple platforms, including television and mobile.