Netflix is once again in the news with another big buyout. The company has acquired the digital streaming rights of the much-awaited pan-India film SSMB29, helmed by S.S. Rajamouli and starring Superstar Mahesh Babu. What’s grabbing attention is the whopping amount at which the rights were picked up — it’s one of the largest non-theatrical transactions in Indian cinema history.
Sources in the industry reveal that Netflix’s bold move was driven by the unprecedented global success of RRR, Rajamouli’s previous magnum opus, which turned into a streaming sensation on the platform. Riding high on that momentum, Netflix seems confident about SSMB29’s global reach and commercial potential — even though the film has only recently gone on floors.
This initial deal is expected to defray considerably the cost of production, leaving the film in a very good financial position even before it hits theaters. While the exact numbers are still under wraps, insiders suggest the price tag is among the highest ever for an Indian film’s digital rights.
Promised to be an action-packed adventure epic, SSMB29 is likely to be a game-changer for Indian cinema in scale and storytelling. With Netflix backing its digital distribution, the buzz around the project has reached an all-time high, not just in India but among international audiences as well.
The fans should look forward to seeing more updates — teasers, cast announcements, and formal reveals — in the weeks to come, as this superstar collaboration between Rajamouli and Mahesh Babu continues to cause monstrous curiosity.
