Anushka Shetty starred in the highly anticipated film Ghaati, under the direction of Krish Jagarlamudi. With Anushka’s enormous following and Krish’s respectable reputation for making socially conscious films, there were considerable waves created around the promotional aspects for Ghaati. As a story imagined to be an epic journey with the essential elements of narrative drama and social action, it had captivated the viewers across languages.
But when it opened in theaters, Ghaati didn’t live up to the colossal expectations. Although the film had a captivating concept and excellent performances, it did not click with audiences as anticipated. The absence of a firm connection with the audience, along with the mixed reaction, caused the movie to underperform at the box office. Even with the stars and the director’s background, Ghaati could not make its mark.
Now, the movie has turned its eyes towards the OTT platform in the hopes of reaching a more thankful audience. The movie can be streamed on Amazon Prime Video from today, September 26. It provides a chance for viewers to reconnect with the film from the ease of their homes. The film is released in several languages including Telugu, Tamil, Kannada, and Malayalam to appeal to a greater South Indian audience.
The film has a good supporting cast, with Vikram Prabhu, Jagapathi Babu, essaying crucial roles, along with Anushka. With the inclusion of these veteran actors, the story gains substance. The question now is whether the film will fare well on the OTT platform. Will it gain traction with the viewers in the online space who could have been left out during its release in theaters, or will it still fight to find its audience base? Only time will tell.
OTT platforms have also served as a second opportunity for most films that failed to do well at theatres, giving them a chance to touch a wider, more diversified audience. It will be worth seeing if Ghaati picks up.
