Director SS Rajamouli set an example on how to promote big-ticket films. His promotional strategies for Baahubali franchise and RRR are regarded as text books on how to give adequate publicity for pan-India movies made with huge budgets. The way he personally involves in chalking out promotions for his films is often discussed in every film industry of our country.
Similarly, another Telugu director Anil Ravipudi is setting an example on how to promote regional films. For his upcoming film Sankranti ki Vastunnam with Victory Venkatesh in the lead role, the young director has pulled off a terrific promotional campaign so far with his impressive inputs and novel ideas. Without spending much money and and despite not banking on exaggerated interviews, the promotions of Sankranti ki Vastunnam generated a significant buzz.
Sources revealed that Anil Ravipudi is the one who is taking complete responsibility to design the promotions for this family entertainer. He himself is appearing in fun-filled promos with minimal effort to create maximum impact. The promos have managed to strike a chord with the masses and resulted in massive craze for the film.
The two songs unveiled so far turned out to be chartbusters and the promising posters grabbed the attention of moviegoers. The third song sung by Venkatesh is going to be out very soon. With simple and no-nonsense ideas, Ravipudi and his team are simultaneously working together to create more hype for the film. Just like Rajamouli did, Ravipudi seems to have set a precedent with his involvement in promotions.
Sankranti ki Vastunnam is a medium budget film which releases only in Telugu language. Yet, the makers are going all out to make sure that the film garners positive buzz before its release. Despite facing heavy competition from Game Changer and Daaku Maharaj, Sankranti ki Vastunnam is set to open very well during the festival season.
If Ravipudi comes up with a perfect trailer, there are good chances for the film to take a terrific opening despite other releases.
