South Indian cinema has been consistently putting its mark on the international screen, and today the Tamil film industry is glorifying a remarkable new milestone. Coolie, the long-awaited action entertainer featuring the legendary actor Rajinikanth and directed by Lokesh Kanagaraj, has broken an amazing record in North America with its opening pre-sales reaching above $2 million. This is the first time in history that a Tamil film has broken such a record abroad.
Sun Pictures, the production house, posted this thrilling news on social media, filling fans all over the world with immense happiness. The fact that this accomplishment was even more remarkable is that Coolie did so by competing head-to-head with another major release, War 2. The news spread instantly and highlights just how much hype the movie had generated.
Coolie’s fans extend beyond just Tamil speaking audiences. With the availability of a Telugu dubbed version, the film has gathered significant traction in Telugu speaking regions as well, exhibiting large discussions around its record pre-bookings. The film’s trailer highly likely fueled this interest further.
The encased, action-packed format, and the rich involvement of incumbant stars, has acted to elevate its marketability globally. The inclusion of huge stars such as Akkineni Nagarjuna, Aamir Khan, Upendra, and Shruti Haasan has also attracted audiences from the Hindi, Telugu, and Kannada markets worldwide.
These record-breaking pre-book figures, Coolie is set for a blockbuster opening day. Current booking trends suggest that the film’s North American premieres on August 14 are going to shatter current box office records, setting the bar high for Tamil cinema worldwide.