Victory Venkatesh and blockbuster director Anil Ravipudi hit bullseye with Sankranthiki Vasthunnam, the movie that romanced the fans and grossed more than ₹300 crore from the box office. Having taken over theaters and creating a ripple effect on OTT, now the movie set a new milestone on TV as well with its whopping TRP rating.
The film’s World Television Premiere on Zee Telugu received an overwhelming response from viewers. A perfect mix of comedy, emotions, and action, Sankranthiki Vasthunnam proved to be an ideal family entertainer. Venkatesh’s exceptional comic timing, combined with Anil Ravipudi’s engaging storytelling, left a lasting impact on fans.
In spite of its earlier digital release, the movie logged a staggering TRP of 18.22—consisting of 15.92 on the SD channel and 2.3 on HD—ranked among the biggest premieres in recent times. It is not a common achievement, considering movies that open on OTT fail to get huge television viewership.
Produced by Dil Raju of Sri Venkateswara Creations, the movie has a star cast, featuring Naresh, Sai Kumar, Upendra Limaye, and VTV Ganesh, with music being handled by Bheems Ceciroleo. With its record-breaking TRP and spectacular digital success, Sankranthiki Vasthunnam keeps raising the bar, becoming one of the biggest blockbusters in recent history.
