Allu Arjun starrer Pushpa 2, a sequel to his 2021 blockbuster crime thriller based on red sandal smuggling, is the most hyped sequel in the history of Indian cinema after SS Rajamouli’s Baahubali 2 and there is no denying this fact. Due to the humongous craze surrounding ‘Pushpa : The Rule’, trade circles believe that it might surpass the box office openings of some of the biggest box office hits like RRR and Baahubali 2 emerge as the biggest opener of all time.
The countdown for the film’s grand release on December 5th has already begun and the hype keeping mounting with each passing day. Meanwhile, the makers of this Sukumar directional are planning to amplify the buzz all over the country because as the film is poised to have a dream start in North territories which will decide the range of the openings.
As per reliable sources, Pushpa team will embark on massive 6-city tour starting from mid November. Reportedly, Allu Arjun will be visiting Patna, Kochi, Chennai, Bangalore, Mumbai, and Hyderabad over a 15-day period starting from November 15. The Pushpa 2 team is all set to cover all of India with a 6-city tour, which begins with a mega trailer launch event around November 15. If everything goes as planned, the trailer launch event will take place at Patna, followed by big and special events in different locations.
This strategy is similar to what SS Rajamouli chalked out for Baahubali 2 and RRR. Prabhas, NTR and Ram Charan toured multiple cities to promote their films and ultimately succeeded. So, Allu Arjun will also aim for a similar result with this ideal promotional campaign.
All eyes are on the theatrical trailer which will key for the openings. If the trailer strikes a chord, sky is going to be the limit for collections all over the globe.